Segments and assortments

Segments turn catalog rules into reusable product assortments. A segment can represent a storefront range, a seasonal menu, a brand collection or a group of products that still needs enrichment.

Dynamic segments

Define rules from categories, attribute values or product state. Products enter and leave the segment automatically as their information changes.

Dynamic segments are useful when the assortment should always reflect a business rule, such as all published products for a particular market.

Curated segments

Use a curated selection when the exact product list is an editorial decision. This works well for campaigns, menus and collections where order and inclusion are managed deliberately.

Connect the same segment to integrations and presentation layers so every destination works from the same governed assortment.