Business Central to PIM

Bring operational product records into PIM for enrichment and distribution.

Use Business Central as the source for operational product data, then enrich those records in PIM before publishing them to customer-facing channels.

Recommended ownership

Keep stable operational values—such as item numbers and accounting-related fields—owned by Business Central. Map descriptive attributes, media and channel-specific values into PIM so content teams can work without changing the ERP record.

Typical flow

Import or update the source product from Business Central.
Apply the correct product family in PIM.
Enrich descriptions, imagery and governed attributes.
Add the product to a publishing segment.
Deliver it to Shopify, Wolt or another destination.

Review ownership before enabling repeated synchronization so approved PIM content is not overwritten by an upstream source.